Corporate strategy

We live for enjoyable and healthy nutrition with meat.

Start Company Corporate strategy

Corporate strategy

Our claim

‘We live for enjoyable and healthy nutrition with meat’

Our 16,500 employees and our management team are driven by this motto. Our appreciation for high-quality, tasty food and our awareness of consumer requirements have carried the company to its current position.

The Tönnies Group has held its ground in an industry characterised by major structural change. The family company has grown dynamically and is today one of the largest slaughter and processing companies for pigs and cattle, as well as being the market leader in Germany.

This market position obliges Tönnies to confirm to its customers its cooperative and customer-focused approach as well as the top quality of its products.

At the same time, its leading position encourages the group to pay more attention to the social and ecological consequences, as well as the financial consequences, of its corporate strategy. Tönnies pursues this path consistently.

This is what we stand for

Tönnies stands for enjoyable nutrition with meat. With efficiency, innovation, and committed employees and partners, we offer our customers high-quality products, the best service, and an outstanding price-to-performance ratio.

Owners and management pursue financial success based on a responsibility towards people, animals and the environment. Sustainability is characterised by goal and distribution conflicts. Tönnies enters into the related discussions with openness, respect and fairness.

Our promise: We constantly develop the standards of good company management in collaboration with our partners for the benefit of people, animals and the environment – today and in the future.

These values guide us

Reliability

Reliability

Our handshake is binding. The Tönnies handshake mentality is known to customers, employees and partners and is a strong sign of trust. This is why we always stick to our agreements.

Fairness

Fairness

As a family company, we think in generations. Our actions are fair and binding. For us, it is not short-term profits that are important but rather medium- and long-term, financially successful development based on fairness towards customers, employees and partners. Transparent, traceable and honest conduct thus characterises our actions.

Respect

Respect

People from many different countries work in our company. Our customers and business partners are also spread around the world. Respect is our benchmark and aspiration when interacting with each other. Position, nationality, language, religion and sexual orientation do not play a role. Our maxim is instead respectful cooperation on an equal footing. And this also applies with regard to animals and the environment.

Openness

Openness

We are open, curious and ready for ideas, developments and improvements. After all, the only constant in life is change. With determination and the willingness to become better each day, we are open to the needs of our customers, employees and partners.

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