International
Successful positioning in international markets
The international activities of the Tönnies Group are controlled and implemented by the company’s head office in Rheda-Wiedenbrück and, currently, 18 international offices. Within the business unit, the group specifically plans and implements sales and marketing. This includes marketing and direct sales of the entire Tönnies product portfolio.
The teams in the business unit International constantly analyse the foreign markets. The business unit also performs market and trend analyses and focuses on current megatrends, the development of consumer needs and competitive activities. The goal: to always be close to the pulse of market developments and to define niches for existing and new products and fill them as quickly as possible.
Locations of the Tönnies Group
worldwide
| Germany | Rheda-Wiedenbrück, Sögel, Weißenfels, Kellinghusen, Altenburg, Kempten, Wilhelmshaven, Badbergen, Steinfeld, Meppen, Böklund, Delmenhorst, Satrup, Versmold, Gütersloh, Dissen, Suhl, Zerbst, Chemnitz |
| Belgium | Hulshout, Ichtegem |
| Denmark | Brörup, Thisted |
| Spain | La Mata de los Olmos |
| Poland | Slawa, Morgi, Slubice, Grodzisk Wielkopolski |
| United Kingdom | Coventry, Malton, Eye, Harlow, Bury St Edmunds, Walsall |
| France | Vire |
| Austria | Traun |
| Italy | Vignola |
Continue targeted internationalisation
For several years, Tönnies has consistently pursued a strategy of internationalisation which is implemented in stages. Tönnies has important production sites in Germany, Denmark, Great Britain, France and Poland from which quality meat is sold around the world. In other countries, Tönnies is in the process of expanding preliminary stages of production, such as fattening farms, to create a basis for production.
These countries are relevant export markets in which strategic sites may be built in the future. In the course of internationalisation, Tönnies has been able to grow significantly in France and Poland in recent years, and in Great Britain it has even become the market leader in the segment.
International top quality
CPC Foods
CPC Foods Limited
CPC Foods Limited was founded in the United Kingdom in 2011. With its subsidiary Beckets Foods Ltd, the company is the market leader for various meat products in the UK.
Tican
Tican
The Danish Tican Group has its head office in Thisted. The company slaughters and processes pork for the European and international markets. The product range includes fresh and chilled pork, bacon, ready meals and other processed meat products.
Tican
Zur Mühlen International
Zur Mühlen International (ZMI) is a subsidiary of the zur Mühlen Group with the task of coordinating and implementing all international business of the group of companies. We market the meat and sausage products of the zur Mühlen Group in over 40 countries.
Data and facts on International
82
export countries
18
international offices
> 50%
of products are exported by Tönnies (weight-based)
202
represent ‘made by Tönnies’ quality in China